4 Connections, CD Presentations

4-Connections: cd presentations


	Music and Messages on Hold Corporate CD presentations Website voicing Auto-attendant messages In car CD infomation packs Radio commercials

When you sell a new or used car would you like the customer to return to you time after time for additional services that you offer? Perhaps you would like to give them particular information about the specific vehicle they have purchased?
Having advertised, made a sale and verbally advised customers all about their warranties and the after-service they can expect, how many of them actually return? Will they remember the additional benefits of using your after-sales department or the advantages of bringing their car back for a service? Do they understand how the warranty and servicing commitments affect the value and long-term condition of their car? Are there specific instructions or information about the model of car that you would like to explain in more detail?

Thought about providing your information on a CD / Tape presentation?

The ideal opportunity to provide your customers with information about their car, your services and their warranty is when they leave your dealership after their first purchase. With lots of information to take in and the excitement of driving a new car for the first time, chances are they will forget all the information they have been given.

Why not place a tailor made CD or tape produced by 4 Connections in the car so that the customer can test their new in-car stereo and be reminded of your information? The customer can play the production as many times as they like, take in the information they require at their leisure and are therefore more likely to return to your dealership.

Additional Incentives?

There are many additional ways in which you can encourage customers to return to your dealership, which can all be included on your CD and tape presentations. Customers are more likely to return if they are going to receive a percentage reduction for loyalty to your dealership. For example, you may offer a 10% discount when the customer brings in their car for its first scheduled service, a 10% discount if they need to hire a car or a 10% discount if they need to use your body shop. This will give you the edge over your competitors. You could even consider a customer referral programme whereby customers introduce another member of their family or friends and receive a bonus payment for doing so. These incentives can be easily advertised as tear off slips in the inserts of your CD / tape presentations.

What do 4 Connections offer?

4 Connections provide a service that will make your presentation unique to your dealership. Our scripting department will work with you to ensure that your production reflects your company image. You can include your company logo, perhaps opening hours, in fact any information that will help ensure that your customers return to your dealership time after time.

What are the benefits?

You'll provide valuable information to your customers.
You'll enhance your company image and promote your unique facilities and location.
You'll entice the return of your customers long after you have sold them a vehicle.